Build High Quality Leads Quickly
As a business owner, you are most likely an expert in your field. You know your
market and have found offline advertising techniques that work for you, whether
it is direct mail, television or other means. But today’s market is far bigger than
what you can reach by traditional methods.
Success today depends on visibility. If you are not seen where your customers go,
you are invisible! So how do you generate leads, attract new customers and build
your reputation to the public?
By employing online Search Marketing Services, you can reach thousands of consumers
on the internet. You can extend your reach far beyond walk-in traffic, word of mouth
or local advertising.
Take a look at these statistics, and decide if your business needs an online presence:
- In just February 2010 alone, there were 5,981,044 searches just on Google (The Nielson
Company)
- 73% of activity online is in one way or another "related to local content" (Google)
- 70% of online searchers will use local search to find offline businesses. (Kelsey
Group)
- 97% of Internet users in the U.S. gather shopping information online, and 51% "Shop
Online then Purchase Offline" (NPD Group)
- 32% of all searches come from mobile searches – cell phones
Depending on whose numbers you want to believe, Google controls anywhere 64% to
85% of the search engine market. Regardless, they are the internet powerhouse. So
Google is where you want to be seen. Ideally, your goal is to get listed in the
"10 Pack" shown besides Google Maps for local search. The same goes for Yahoo!,
considered by some to be the king of local search. But concentrate first on Google.
Remember, go where the customers are.
Google's formula for how they decide who is worthy of placement in the 10 Pack is
complex and well guarded, but experts have revealed some of the most important factors
for getting your business on the list.
If we can help in your drive to be number 1,
Please Contact Us!
Create your local web presence
Steps to create your local web presence on Google Places/Google Maps:
- Register Your Listing: This is an obvious step one. By registering your listing
with the search engines, you gain control of the information listed and create a
"certificate of trust". Once you have your listing approved, you can add or edit
information, including images, videos and select categories. Registering will also
prevent your listing from being taken by another business.
- Customer Reviews: The quantity of reviews on your listing can play a major role
in ranking. And in some cases they do not have to be all positive to help. Where
would you rather eat, at a restaurant with 35 mostly positive reviews or their competition
with only 1 or 2? Encourage your customers to leave positive reviews for your business.
- Citations- These are listings on directories, industry associations, BBB, Chamber
of Commerce, etc. These citations are considered recommendations of your listing,
so obtain as many as possible. It is very important to maintain the same address,
phone number etc. on all listings for maximum Google trust.
- Categories: Placing your business listing in the correct category is important as
well. Categorizing your listing incorrectly can hinder your rank on Google Maps.
- Keyword in Listing Title: Google changed their rules in September 2009 requiring
you represent your business exactly as it appears in the offline world. So you can
only take advantage of this if your business name has your keyword in it. Usually,
this is not very common, so don’t worry about it.
The above techniques will work similarly for Yahoo and Bing.
Your main goal is to build a strong online presence, thus staking claim to enormous
online business opportunities.
Remember, if your site is not on Google page one YOU ARE INVISIBLE!
The first 3 listings on page one get the lion share of clicks. If your website is
not there, your competition is getting all that business. Not only do you want to
be on page one, your ultimate goal is to be #1 on page one. This position alone
gets almost half of all traffic generated by the search.