Sacramento Online Marketing - Low Cost, High Impact Strategies for Local Businesses
Sacramento Online Marketing success depends on segmentation. Choosing the right market segment
and then combining high power video marketing strategies with social media and local search
optimization will assure your success on the internet.
Sacramento Online Marketing
Sacramento online marketing success depends to a great extent on market segmentation,
especially in local markets like Sacramento. Online marketing takes many forms,
and before you go out and craft your first online marketing campaign, you need to
be sure of exactly who each campaign is going to target. Online marketing segmentation
has several similarities with offline marketing.
For example, in the offline world, you will always need to search for where your
target audience is already hanging out, and put your advertising dollars there.
The same true of Sacramento online marketing. You need to know which websites your
target customers are already visiting.
Here are some ways you can segment your market. Remember, the clearer you define
who your target audience is, the better it is and easier for you to find a place
to fit your advertising.
1. Demographic segmentation - you can segment your audience by age, gender, education
level, or socio-economic status, among others.
2. Lifecycle segmentation - this form of segmentation understands that consumers
need different products at different life stages, and you need to target the one
stage that most represents your products and / or services (e.g. youth, elders,
interests and pastimes)
Target your local audience
3. Geographic segmentation - in this segment, you target specific countries, states,
or even down to an area as small as a specific neighborhood. This is particularly
important if you are a brick and mortar service shop like a barber or attorney.
Most people shop within 15 miles of their home, with the heaviest traffic coming
from an area within 6 miles of home.
4. Job segmentation - segmenting by jobs or occupational roles takes into consideration
the roles of the particular person at work. For example, you might be targeting
just the purchasing managers of a particular industry.
5. Specialty segmentation - this identifies a very tightly narrow and niche audience
that is facing a common issues or have a common interest. For example, you could
be targeting only people that own a certain model of motorbike. This type of segmentation
is most important for those just starting out on the web.
The power of the Internet is that is captures the global economy, and because of
this, it is best to really niche your focus and find a segment that you can really
serve well. By focusing on your segment, it will be easier for you to reach out
to that particular segment.
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